Marketing & Leasing Manager

Established in 2011, Forthright Properties is a dynamic and rapidly growing professional property management company with a head office located in Winnipeg. With properties located across Manitoba & Winnipeg, we believe everyone should have a clean, attractive, and safe place to call home.

Summary

The Marketing & Leasing Manager will oversee traditional and digital advertising efforts across several platforms. This position will implement the organization’s strategic plan for the department, manage the marketing budget, set/manage internal KPIs, liaise with the Executive team and collaborate with the Managers of other departments. This is a leadership position requiring strategic insight, data-driven decision-making, and a strong understanding of the rental property market. 

Responsibilities:

• Ensure adherence to KPIs, with a focus on days on market, revenue growth, vacancy loss, cost per lease, conversion rates and tenant acquisition cost.
• Optimize digital advertising across various platforms, ensuring high visibility and engagement.
• Oversee Leasing team to ensure procedures are followed efficiently, audit inquiry responses to ensure timely and appropriate communication, review performance.
• Oversee market research and competitive analysis to identify trends and opportunities while ensuring marketing campaigns are effectively meeting the needs of the company.
• Review and approve applications, leases and applicable charges as necessary.
• Manage the marketing budget, ensuring cost-effective allocation of resources.
• Monitor, analyze and report on performance metrics, using data to drive continuous improvement.
• Collaborate with cross-functional teams to create seamless tenant experiences.
• Stay current on industry trends and advancements in digital marketing to ensure our strategies remain competitive.
• Collaborate with other departments to ensure consistency in branding is used.
• Create and execute strong lease-up campaigns in order to achieve occupancy goals at date of building possession.
• Assist in the preparation and execution of property turnovers, as it relates to the marketing and leasing department.
• Ensure accuracy of website content, and oversee or execute updates including rent prices, promotions and availabilities.
• Create strong relationships with external advertising agencies and vendors to ensure product consistency and quality while meeting budgetary requirements.
• Oversee the creation of all marketing materials including digital content.
• Review and approve time off requests, conduct performance reviews, monthly expense audits, complete on/off boarding, and submit payroll bonuses for the team.
• Ensure appropriate training and development among team members.
• Partake in over-arching organizational projects.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, Communications, Public Relations or related field; MBA is an asset.
• Proven experience in a marketing or leasing leadership role, preferably in the property management industry.
• Understanding of marketing software programs and tools.
• Proficiency in data analysis and performance metrics.
• Strong problem-solving ability, including metrics-driven thinking.
• Excellent leadership and team management skills.
• Strong verbal and written communication skills.
• Experience with property management ERP an asset.